Define the goal precisely. Think about what you want to achieve: strengthen your brand, expand your reach on social media or support sales. Should the film focus more on your company or organisation, your offer, or a specific product or event? What matters most?
WHERE TO START?
Define your target audience as precisely as possible. Age, location, profession, interests. Who is the ideal viewer for your film?
Set an initial budget and film length. A film is a bit like a building project: you can put up a small house or a mansion. Knowing the budget range and planned duration helps us choose the right production scale and prepare an accurate quote.
Think about the subject of the film. It sounds easy, but it is often the hardest part. Once we know the goal, target audience and budget range, get in touch — we’ll help you find the subject that will work best.
WHAT NEXT?
We’ll define the production standard.
The script, shot list and key frames will follow from your answers above. Before we start production (see workflow), though, we need to decide one more important thing: which tools we’ll use to make the film.
Camera footage plus generators, or generators only? And which ones exactly? Different AI tools vary in capabilities, quality and cost. The differences in each of these areas can be substantial.
Watch the tutorial to see how different generators interpret the same idea.
IS YOUR BRIEF READY?
With the assumptions above in place, we can define the production details for your AI film. Cost and delivery time will be in line with market standards. We compete primarily through our commitment to continuous development.